The conference call industry is ever-changing and impacted by numerous factors and the environment we are in today. And as we grow closer to the upcoming year, new trends and changes, especially in large conference calls, are already brewing. If you utilize conference calling as a business owner or a corporate employee, you need to anticipate these changes and know how you are moving forward with your business and work.
A survey by Buffer found that loneliness (20%) and collaboration (20%) are two of the biggest struggles among virtual teams. As remote work continues to be a key setup for businesses, these conflicts will continue to be a common problem in 2023.
This is why virtual water coolers are as necessary as ever. Water cooler conversations are a great way for colleagues to socialize. They have a chance to bond, form friendships, and strengthen work relationships. Communication tools and large conference call services will be a great way to facilitate virtual water coolers and help build harmony within the team.
There might be a few changes going into the next year, but one thing that will remain is the phone as a communication tool. A recent NTT global customer experience (CX) benchmarking report has found that businesses consider phone or in-person communication as the preferred communication method. This means that audio conference calls or teleconferencing will remain as significant as they are now. This type of online meeting is cost-effective and straightforward, making it an ideal option for a lot of businesses.
Along with the demand for remote meetings and conference calls, businesses will also want innovative solutions. They want productive meetings and fruitful discussions; the only way to ensure that is by utilizing flexible conferencing solutions. Conference call services and providers need to keep up with this demand, while businesses and consumers will need to be wise in choosing the service or the features they need for the calls.
Here are some of the most popular conferencing features used in large conference calls that will carry on to the new year:
The video element adds a lot of value to regular conference calls. According to Grand View Research, the global video conferencing market was valued at $6.28 billion in 2021. It is expected to expand at a growth rate of 12.5% from 2022 to 2030. This means video conferencing will continue to impact communications, especially in businesses. Expect more video feeds or video content in upcoming virtual meetings.
Cybersecurity will be one of the top priorities as we move on to the following year. With cybercrime on the rise and virtual meetings becoming a common target, utilizing secure conferencing is a must.
Sensitive information is inevitable when it comes to large meetings such as financial calls, brainstorming sessions, monthly or quarterly meetings, and town halls. This means more and more businesses will have to adjust and go the extra mile to secure their large conference calls. Expect more demand for operator assistance, encryption, documentation, and more.
2023 is going to be a big year for conference calls. It’ll be interesting to see how these changes will take place and how we can adapt to these conferencing trends.